Description: Description: PEGASUS             Helicon’s Partners Write About Competitive Intelligence

 

Helicon’s partners, Carolyn M. Vella and John J. McGonagle, are CI’s most prolific authors. Below are a listing of their books and recent articles. You can click here for a complete list of all of their articles, as well as book and software reviews by John McGonagle.

Books

“How To Approach Corporate and Competitive Analysis” in Michael Wayland (ed.), Strategy Development for the Optical Industry and Beyond, The Optical Association of America, Fall 2011. 

 “Outsourcing Competitive Intelligence” (with Pat Bryant, Claudia Clayton and Christine Wunderlin), in Ken Sawka (ed.), Starting a Competitive Intelligence Function, Competitive Intelligence Foundation, 2008. 

“Developing Ethical Guidelines: Getting Started”, “When to Say NO!” (with Kirk M.W. Tyson), “Ethics and Client Identification”, and “The Helicon Group: Legal and Ethical Policies”, in Dale Fehringer and Bonnie Hohhof (eds.), Competitive Intelligence Ethics: Navigating the Gray Zone, Competitive Intelligence Foundation, 2005.

 “Protecting Your Company from Web-based Competitive Intelligence”, in Conor Vibert, Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making, Thomson, 2004 and in Conor Vibert (ed.), Introduction to Online Competitive Intelligence Research, Thomson-Southwest, 2004.

The Manager's Guide to Competitive Intelligence, Praeger Publishers, 2003.

 Bottom Line Competitive Intelligence, Quorum Books, 2002.

 The Internet Age of Competitive Intelligence, Quorum Books, 1999.

 Protecting Your Company Against Competitive Intelligence, Quorum Books, 1998.

 A New Archetype for Competitive Intelligence, Quorum Books, 1996.

 Outsmarting the Competition: Practical Approaches to Finding and Using Competitive Information, Sourcebooks, 1990, McGraw-Hill Book Company Europe, 1993.

 Improved Business Planning Using Competitive Intelligence, Quorum Books, 1988.

 Competitive Intelligence in the Computer Age, Quorum Books, 1987.

 

 Recent Articles (2008-present)

 

"Knowing Your Competition", Legal Management, Nov.-Dec. 2011.

“Training Better Analysts”, SCIP.insight, Vol.3 Issue 9, September 2011.

“You Can’t Take It With You”, [Association for Strategic Planning] The Strategic Edge, Feb. 2010.

 “Opinion: The Economy, Politics and the Future of Competitive Intelligence”, Competitive Intelligence Magazine, Vol. 12:2, March-April, 2009.

 “Capsule descriptions of books for the professional”, IAFIE NEWS, Vol. II, Issue 2, February 2009.

 “Opinion: Why Do CI? Because It makes Economic Sense!”, Competitive Intelligence Magazine, Vol. 12:1, January-February 2009.

 “If you need some ideas for your bookshelf, try some of these”, IAFIE NEWS, Vol. II:1, November 2008.

 “Competitive Intelligence in Action”, Engineering Management Review, Vol. 36:3, 3rd quarter 2008.

 “Opinion: International/Transnational Competitive Intelligence”, Competitive Intelligence Magazine, Vol. 11:3, May-June 2008.

 “Opinion: Ethical Codes – Do It Yourself”, Competitive Intelligence Magazine, Vol. 11:2, March-April 2008.

 

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